Online marketing has two success Job Function Email Database factors measurability and creativity. And these are precisely factors that a successful board game must also meet. I see my profession as a marketer as a game in which scores, clever strategies, and ruthless competition motivate me to get the most out of my work. Let the fun take over! In this Job Function Email Database article, I'll share seven lessons marketers can learn from board games. As a marketer at a games company, I spend a lot of time testing games and the principles behind them. Testing board Job Function Email Database games also provides me with the necessary insight into the psychology behind board games and gamification in general. I would like to share seven lessons that I have learned from this.
Create engagement with Job Function Email Database interactive storytelling The best games usually have an attractive story. And whether it's a group of geese that has to reach the finish in Ganzenbord or a complex table-top RPG such as Dungeons & Dragons: the story plays a leading role. What makes board games unique in this regard is that as a player you are the catalyst Job Function Email Database for that story. You develop its course and determine how it ends. Many companies have come up with a crazy corporate story, but overlook the most important part interactivity. Corporate Job Function Email Database storytelling is not very different from the narrative element of a board game.
You want to be sucked into it Be part Job Function Email Database of it Involved. Good examples of interactive storytelling are In each of these examples, the customer plays an active role in the story. He or she is the catalyst of something good, Job Function Email Database something lasting, something that makes a difference. That doesn't necessarily have to do with a better world. It can also be done on a micro-level. For example, you can respond to the Job Function Email Database story with which your customers identify themselves.